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cuanto dura

opiniones de alumnos

temario

Cómo triplicar su tasa de conversión
(mediante el uso de hermosas páginas de destino)

Lista 3 cosas que llaman la atención que distinguen su producto:

  • Describa lo más importante que su producto hace para sus clientes.
  • Mencione un beneficio que solo usted ofrece y que su visitante no puede obtener de un competidor.
  • Estos puntos no convencer a alguien para comprar de inmediato, b ut obtendrá toda la atención de su visitante.
file:///C:/Users/pablo/Desktop/pablo/palta%20instant%20solutions/videos/PRUEBA%202/prueba%20video/prueba%20video_player.html

[tva_lesson_title lesson_ID = '259']

Ahora que tiene su atención, es hora de hablar sobre el problema ...

On this sales page, we're not beating around the bush. Right at the top, there's a product image and some points that set your product apart. However, even though this is a very product-focused page, keep in mind that people buy solutions, not products.

With that in mind, use this text section to describe the problem your ideal customer has. Some frustration that might arise from using a competing product, for example.

The most important point here is that you can relate to the problem that your visitor is trying to solve.

“Use a quote like this to add some visual variety to the text section - and to make an important point. The way the text is highlighted means it will get more attention than the regular paragraphs.”

How much time you want to spend on the pain points your visitor experiences depends on the product you're selling. For this template, we're going to transition from problems to solutions after just a short text section.

By choosing us you'll get the following benefits:

First Benefit Title

Describe the 3 most important things your product offers, in this section. Don't be afraid to repeat some or all of the points from the first section.

Second Benefit Title

This section uses a combination of images (icons), subheadings and short text descriptions to communicate 3 benefits in a way that's easy to consume.

Third Benefit Title

Al describir estos 3 beneficios, mantenga siempre un enfoque de solución. Sus visitantes están interesados ​​en el resultado final que pueden obtener más que en características y tecnicismos.

"Un testimonio como este puede realmente aumentar las ventas ... "

"Agregar testimonios para pruebas sociales suele ser una buena manera de aumentar las conversiones. Esto es aún muy temprano en la página, por lo que solo estamos agregando un breve (pero poderoso) testimonio antes de continuar con más material de ventas".

- John Doe (arquitecto de software)


Lorem ipsum dolor sit amet, elit consectetur adipiscing. ADEC odio a valer la pena. Chili sin deducible a menos que usted está comprando una.


Aliquam pulvinar pellentesque adec felis, nec sollicitudin ligula feugiat at. Mauris ullamcorper ornare augue.


Anna Olson Blogger


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut adec odio dui. Nulla eleifend purus in nisi bibendum aliquet. Aliquam pulvinar pellentesque felis, nec sollicitudin ligula feugiat at. 


Ella Johnson - Fashion Editor


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut adec odio dui. Nulla eleifend purus in nisi bibendum aliquet. Aliquam pulvinar pellentesque felis, nec sollicitudin ligula feugiat at. Mauris ullamcorper ornare augue, maximus rutrum auctor nam nisi auctor 


Maria Ferguson - Stylist

Esta sección de texto es un elemento que puede repetir varias veces en su página de ventas

"Otro ejemplo de una cita utilizada para resaltar un texto".

Utilice esta sección para describir brevemente un ejemplo real de cómo su producto puede llevar a un resultado específico. Piense en ello como un mini estudio de caso, que agrega un elemento de prueba a las afirmaciones que hace cuando habla de las características y los beneficios de su producto.

La sección de texto consta de un subtítulo, algunos párrafos de texto y resaltados de texto ocasionales. Puede repetir estos mismos elementos varias veces, siempre que necesite algunos párrafos para explicar una característica específica o para obtener más detalles sobre algún aspecto de su oferta.

Lo que nuestro producto hace por usted:

Utilice estas secciones para las características de su producto

"Las imágenes grandes agregan un componente tangible a la descripción de su producto".

Each one of these sections consists of a subheading, some text, a large image and a button. These sections turn dull features into eye-catching highlights and they're especially good for showing off screenshots from your product in action.

Stylish Zig-Zag Layout to Keep Visitors Engaged

We've listed these five points in a zig-zag layout, alternating the sides image and text are shown on. This is a good way to avoid visual monotony and keep the page interesting.

  • The same idea applies to your text elements - use paragraphs, highlights and bullet points to keep things interesting.
  • The two things to keep in mind are to get your important points across and to make your content easy to consume.

Background Images, Screenshots & More

The images used in this template are background images. The original size is 777x637px.

The layout works very well with screenshots. This could be screenshots of your member's area, your software app or even screenshots of pages in a downloadable PDF. Other kinds of images work as well, though.

Link to More Information or Demo Videos

We've added a "Read More" button to each of these sections. For software products, there's a great opportunity to link each of these buttons to a video that demos the feature you describe in the section.

For more complex product, you might also want to link to a page with a more in-depth explanation of each feature.

For less complex products, you can also simply remove the button.

The Perfect Number of Sections?

In this template, we have 5 sections, but you can easily change that number by deleting or duplicating the sections.

There is no "right" or "perfect" number of sections to use. It's worth testing a longer page, where you list many features/benefits against a shorter one, where you only highlight the highest value features and keep the list short.

"Let's reinforce all those features with another testimonials section."

"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."

- John Doe (Software Architect)

"Elements for the Perfect Testimonial"

"A great, eye-catching testimonial should include a heading (use the best part from the testimonial for this), the testimonial text itself, an image and the name of the testimonial author."

- Irene Jacobs (IT Consultant)

"Here's a Template for a Testimonial With No Image..."

"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."

- Steve Jacobs (Company CEO)

What You'll Get...

The purpose of this section is to make the product you're offering as tangible as possible:

"Show Me Exactly What I'll Get & I'll Be More Likely to Buy It."

Use an image to visualize your product. Even if it's completely digital, the more you can relate your product to real world objects (books, electronic devices etc.) the more tangible it will seem.


Use this highlighted text section to describe your product and add a call to action: tell your visitor why they need to make the purchase right now.

Get Instant Access to Our Product!

Use this text and the above headline for a clear call to action along the lines of: click the button below to get instant access to [product name]!

100% Satisfaction Guarantee

Secure Checkout                    

"More Testimonials!"

"Now that we've presented all the main features and benefits of the product, we're moving on to another testimonials section, to bolster our claims with some social proof."

- John Doe (Software Architect)

"Elements for the Perfect Testimonial"

"A great, eye-catching testimonial should include a heading (use the best part from the testimonial for this), the testimonial text itself, an image and the name of the testimonial author."

- Irene Jacobs (IT Consultant)

"Here's a Template for a Testimonial With No Image..."

"Ahora que hemos presentado todas las características y beneficios principales del producto, pasamos a otra sección de testimonios, para reforzar nuestras afirmaciones con alguna prueba social".

- Steve Jacobs (Company CEO)

Another Text Section: This One is for Addressing Objections or Adding Urgency

We've already called visitors to purchase once and we're getting closer to the end of the sales page. The best use of a text section at this point of the page is to either address your visitor's objections (any reasons why they might hesitate to buy) or add a sense of urgency.

Describe why the decision to purchase should be made now, not later. What will your visitors miss out on, if they hesitate and leave the page? Anyone still reading is probably concerned about the cost of your product. Remind them that there is also a cost to not taking action and not making use of your excellent product.

You've already spent a lot of time selling visitors on the many benefits of your product, so at this point, you can start emphasizing
the drawbacks for NOT using your product.

Summary of What You’ll Get...

  • Another "What You Get" Section
  • This List Can be a Mix
  • De Características / Beneficios
  • Y partes de su producto

All these now for just:

The above price comparison is an image. You can create a similar image of your own, or just use large text to show a price advantage that's available here.

Obtenga acceso instantáneo a nuestro producto!

This section is a repetition of the "buy now" section from above. Feel free to use the exact same call to action again.

100% Satisfaction Guarantee

Secure Checkout

30 Day No Questions Asked Money-Back Guarantee

Usted está completamente protegido por nuestra Garantía de satisfacción del 100% . Si no aumenta la tasa de conversión o los ingresos de su sitio web en los próximos 30 días, solo avísenos y le enviaremos un reembolso inmediato.

"En este texto citado, puede hacer una promesa personal o una garantía personal, para dar más peso a la declaración de garantía anterior".

Preguntas más frecuentes

Aquí están las respuestas a algunas preguntas frecuentes:


¿Por qué añadir una sección de preguntas frecuentes como esta?

¿Qué hay de agregar un enlace de contacto?

¿Qué pasa con los lightboxes de Exit-Intent?

¿Qué preguntas debe agregar aquí?

¿Has probado un widget de chat?

Responder preguntas, ahorrar espacio.